've been looking for quite awhile for a book that provides support for introducing sustainability thinking into business planning in a way that might appeal to CEOs. I didn't find one until I found this new book by Bob Willard. (Note: Hunter Lovins provides a foreword). Bob Willard claims this book fills a unique niche, and as far as I know he's right. And it's an important niche for readers who are trying to build a business case for sustainability. The book is an easy read, which shouldn't be confused with a simplistic treatment of complex information. Willard organizes a lot of material drawn from a wide range of sources into a coherent and well-argued whole. He also includes a lot of well selected quotations around the topic. His bibliography at the end of the book is also very good.